Newsletter June 2021

MEAGAN'S HUG • June 17, 2021

HUG NEWSLETTER JUNE 2021

Celebrating 20 Years

For the first time since May 2019, the Meagan’s HUG community will gather to celebrate 20 years of HUGs, accomplishments, memories, and stories.


The event mirrors all that makes our signature event special, all done in a safe way. Honks for Hope will begin with a car parade from Yorkdale Shopping Centre to Downsview Park. In team spirit, tap into the creativity and artistry that normally goes into your team shirts and posters, and decorate your car for the parade.


At Downsview Park, there are exciting plans for a 90-minute live entertainment event. Tickets for this event will go on sale in mid to late July, with two different ticket packages available. General admission tickets will be available for $250 per car. The HUG Experience Package ($500) will include reserved parking, commemorative event t-shirts and more. These ticket prices are higher than our signature event fees, yet we are confident that our entertainment line-up will be well worth the price of admission!


Many individuals have been fundraising in support of the Meagan’s HUG 20th anniversary and we want to acknowledge these efforts by offsetting the cost of your

GET Ready for Sept 12th

Meagan’s HUG announces the

Honks for Hope Drive-In HUG

on September 12th, 2021.

Honks for Hope ticket. For every $500 raised, you’ll earn $25 off your ticket price. Raise $1,000 and earn $50 off, and so on. Raise $5,000 and we’ll cover the cost of your general admission ticket.


We will be extending our 20th anniversary campaign to provide more opportunities for everyone to earn credit towards their admission. If you plan to attend Honks for Hope and would like to take advantage of this program, please send an email to fundraising@meaganshug.com to let us know that you will be working towards a reduced ticket price. We will monitor your progress and provide you with instructions on how to apply your earned discounts prior to tickets going on sale.


To ensure we can gather safely, space will be limited at Downsview Park. This means that tickets will be limited so please stay connected with Meagan’s HUG on social media to learn more about Honks for Hope and ticket sales details.


There are still a few sponsorship opportunities available. To learn more please contact our Business Development

Team – Jenny@meaganshug.com.


Just days after coming home from hospital following five months of intensive treatment for a rare brain

tumour, 4-year-old Tal rode half a kilometre on her tricycle. She teased her twin brother Noam as he tried to catch up to her: "You can’t catch me, you can’t catch me!"


Tal’s sense of fun, determination, and resilient spirit were her hallmarks.


Tal (affectionately known as Tali) underwent a four-hour surgery at the Hospital for Sick Children in October 2006, five days after her tumour was identified. To her family’s amazement, Tali, who was 3 at the time, was singing her ABCs in the recovery room following the procedure. A biopsy would determine Tali had an atypical teratoid rhabdoid tumour (ATRT), which holds a significant chance of relapse within the first year of diagnosis.


It was the beginning of a long and challenging road for Tali and her family. That surgery would be the first of many needed to stabilize her condition to prepare her for six cycles of chemotherapy in two phases, as well as stem cell transplants. Tali spent much of that time in near isolation in hospital, seeing only her parents and hospital staff, but was able to communicate with Noam and her big brother Amir by webcam.


She quickly learned to adapt and overcome her fear of daily medical procedures. In fact, she began to take an active role, insisting on doing as much as she could on her own, such as taking her own temperature and blood pressure. As she conquered each procedure, she was rewarded with bravery beads, and she displayed her vast collection with pride.


Tali was well enough after some of the cycles that she was able to go home for brief visits. The stars aligned and she was with her family to celebrate Amir’s birthday, the birthdays of each of her parents, as well as Passover.


Throughout her five months in hospital, Tali found ways to make the best of her circumstances. One of her favourite activities was making gifts to send home with visitors. She would string beads into bracelets or

necklaces, or work at arts and crafts, many of which she would bestow upon lucky recipients, who would be seen leaving hospital clutching one of Tali's

masterpieces. Tali would bid them goodbye with a grin and a "See you later, Alligator", and wait for the correct response: "In a while, Crocodile".


Tali was discharged from hospital on March 30, 2007. She gained weight, her hair began to grow back, and she resumed a more normal life despite the continued medical procedures, which she took in stride. At the park, she would speed down the slide or swing high in the air, often laughing out loud. She rode her bike, went for walks around the neighbourhood, played soccer, blew bubbles, drew chalk pictures on the sidewalk and played hopscotch. She particularly loved to swim, and after her feeding tube and central line were removed at the end of June, she spent a lot of time in the pool or at the lake.


In early August 2007, Tali began to have stomach and neck pain. A CT scan and subsequent MRI confirmed that Tali had suffered a severe relapse: There were no

further treatment options available. Tali’s parents brought her home to be with the people who loved her most. Three weeks later she slipped away peacefully and quietly, with her heartbroken parents by her side.


Brain Tumour Awareness Month

May is a busy month for the Meagan’s HUG community. Several activities ran as part of our 20 for 20 Campaign. Thanks to our partners and participants. From the #HUGChallenge to Cranes of Hope and Show Us Your Hero, emerge stories that inspire our community. Thank you! Of special note, over $1300 was raised thanks to Courage Cookies campaign.


On Mother’s Day weekend, the Meagan’s HUG family celebrated our 20th anniversary. The anniversary was

marked with special moments.


A full-page advertisement in The Globe and Mail of May 8th, courtesy of Sick Kids Foundation, recognized the 20th year milestone of Meagan’s HUG. It celebrated the accomplishments achieved together, including raising almost $6 million for paediatric brain tumour research.


The CN Tower was illuminated in Meagan’s HUG colours, pink and purple, on the evening of May 8th in recognition of Meagan’s HUG and brain tumour awareness. The resulting significant boost in social traffic and media engagement with over 2.3M impressions, was due in part to interviews with Meagan’s HUG Founder, Denise Bebenek, broadcast on CP24, City TV and CTV. Meagan’s HUG also recorded a 200% increase in monthly website traffic, experienced in just 48 hours, 92% were first time visitors.


Our 20th anniversary fundraising campaign gained momentum in May, and with our 20 for 20 activities

factored in, we have achieved $81,000, which represents 29% of our annual fundraising target. Many charities have experienced a decline in donor contributions over the last 12 to 14 months. In the meantime, Meagan’s HUG maintains research funding

opportunities wherever possible. Thank you to all who have supported our efforts this year. Together we are stronger!

Current Campaigns

You do NOT want to miss this! 

Thanks to our friends at Pizzaville, $2 from every bread knot purchased between June 15th and June 30th will be donated to Meagan’s HUG in support of paediatric brain tumour research.


Thank you Pizzaville for your support!

Still Need Something for Dad!

June brings the warmer weather, the official start of summer and a day to celebrate all of the fathers and father figures in our lives. Happy Father's Day!


Celebrate Dad with something special. Sending an ecard is a great way to let the father figures in your life know you are thinking about and appreciate

them. Sending an e-card that makes a difference in the lives of children around the world, is even better!

CLICK TO SEND E-CARD

IKEA’s Cranes of Hope 

Paper cranes are a symbol of hope and are a key component in the Meagan’s HUG school program, Kids Helping Kids. Meagan’s HUG is now offering limited edition Cranes of Hope-Circle of Hope framed art pieces sponsored by IKEA- Etobicoke.


Meagan’s HUG provides hope to children, families, and medical professionals around the world by funding seed research projects.


Seed project funding allows researchers to develop the data sets required to seek additional funding sources and advance the understanding and treatment of paediatric brain tumours. Researchers who are successful applicants for Meagan's HUG support typically are awarded $25,000 to fund their research work. Your support of the IKEA’s Cranes of Hope campaign will help fund another research project.


IKEA-Etobicoke has donated the frames for this campaign and will be matching the donations for the first 20 pieces. That's $5k to kick-start the research

project. Thank you, IKEA - Etobicoke for your generous support in funding research!


Get your Cranes of Hope art piece today, before they are gone.

GET YOUR CRANES

Tax receipts will be issued for your donations to this campaign.


Karma Class

Yoga can help manage anxiety, improve emotional regulation, boost self-esteem and increase body awareness and mindfulness.


The breathing exercises and relaxation techniques learned from practicing yoga can help with stress management. For children too, learning how to reduce stress in a healthy way is an important life skill that will help them while children and into adulthood.


Our friends at YogaLoft and many studios across the city will be participating in a virtual Karma Class

encouraging their members and yoga enthusiasts to make a donation to Meagan's HUG in lieu of a class/studio fee for the session.


The virtual session is good for beginners, children and experienced students alike.

JOIN THE CLASS

Volunteers Needed


Volunteers have an opportunity to give back to the community. Join our enthusiastic team.


Meagan’s HUG is actively looking for volunteers to fill the following roles:


  • Social Media Specialist
  • SEO Specialist
  • Communications Specialist - Website Copy Writer
  • Communications Specialist – Writer
  • Newsletter Lead
  • Family Engagement Team Lead
  • Family Fundraising Coach(es) 


LEARN MORE ...

Meagan’s HUG Charitable Info

Registered Charitable Business Number

774077473 RR 0001


Canada Revenue Agency:

http://www.canada.ca/charities-giving

CONTACT US

416-239-7843


info@meaganshug.com

3273 Bloor St W, Etobicoke, ON M8X 1E2, Canada


Thank you to Meagan’s HUG newsletter volunteers,

Debbie Tong, Anna Muir, Blair Day

 

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